A department store located in the center of Yeouido, Seoul.
It is the day of the pop-up store for the famous French luxury brand, Viol.
This year's pop-up was especially special, as it commemorated Viol's 10th anniversary of launching in Korea.
Because it was a day to sell domestically limited edition clothing and various goods.
Viol employed a strategy of selling special products in each country it entered, but Korea had been relatively delayed compared to other countries.
However, as Korea's cultural power grew stronger, Viol seemed to take an interest, and this year they promoted it massively with a Korean theme.
Not just in Korea, but overseas as well.
The starting point was this department store located in Yeouido today.
"Wow, Actor Park Jung-woo. He's so handsome. What kind of life does a person like him live?"
"Oh my, before you worry about that, check if it's hung well."
"It's perfectly fine?"
On the exterior wall of the department store, which had been newly decorated since early morning, hung an advertisement announcing the Viol pop-up opening today.
A photo of Park Jung-woo, Viol's ambassador and the man called the best among Korea's young male actors.
Wearing the clothes sold by Viol this time, he had an appearance truly befitting the word "luxury."
Recently becoming more and more the synonym for handsomeness, he regularly appeared as a sort of meme.
"And... the girl next to him is really pretty too."
The people hanging the advertisement smiled as they looked at the woman standing gracefully beside Park Jung-woo in the center.
She definitely wasn't a Viol model, but she naturally intertwined with Park Jung-woo.
Viol's advertising model is Park Jung-woo.
So most of the advertisements plastered on the wall were Park Jung-woo's photos, and he was supposed to be in the center of most of them.
However, this elegant woman was not overshadowed by Park Jung-woo at all.
Even though she clearly had fewer photos and was in a position hard to receive the spotlight.
"That's probably why my eyes are drawn to her even more."
The most impressive thing is her warm eyes like a sunset.
Eyes like red amber with a reddish tint.
At a glance, it could be scary, but because they were like sunlight, one ended up staring blankly.
"But is this woman an actress? Or an idol?"
"Well. Looking at her proportions, she seems like a model..."
The clothes sold by Viol this time were closer to fusion hanbok, taking hanbok as a motif.
Because of that, the woman's attire also gave off an elegant atmosphere as if she were wearing a hanbok.
"She looks just like Her Royal Highness the Princess from a historical drama."
"Ah, I thought so too."
"I'm sorry to Actor Park Jung-woo, but he looks like a young scholar serving Her Highness the Princess."
Anyway, it was clear that they were a very well-matched pair.
At the pure and elegant appearance of the model, which has become rare these days, the workers gathered around looking.
"That's Actor Joo Seo-yeon."
An employee moving the remaining props after finishing the wallpapering brought it up to the workers.
"Yes?"
"What?"
"Actor Joo Seo-yeon???"
The workers looked at the woman's face again.
No, why didn't they know until now?
Looking at it now, it was definitely Seo-yeon's face.
How many people could there be who are that beautiful?
Come to think of it, red eyes are also Seo-yeon's trademark.
Plus her white skin and black hair.
"Is it real?"
"Heok..."
Everyone looked at the photo, lost in awe.
Who is Joo Seo-yeon?
She is the actress who rose to fame this year as Cha Seo-ah in
So to the public, many had that cold-blooded murderer image of her.
Of course, such an image was soon covered by the massive hit
"Is that the lady who rode a bear?"
"I've seen a lot of memes slapping the back of the bear's head..."
"Before that, there was the Unmanned Survival."
"There was Star Fisher, too."
"And she practically flew around in Hyper Action Star..."
Besides, what about variety shows?
It was closer to a lively and cute image.
Although her expression didn't change much, she was the type whose emotions were openly revealed, so her excited appearance was shown on screen.
Seo-yeon's strength is empathy.
Or connection.
Looking at her, one naturally empathizes and assimilates with her emotions.
So, to the public, Seo-yeon had a strong image like a lively retriever.
Recently, with the scene of her beating up a bear, there was also an image of her as a somewhat thoughtless 4D girl.
"Heok..."
The workers stared blankly at the photo and thought.
Looking at Seo-yeon gently opening her eyes with a smile as soft as sunlight, a forgotten memory began to surface.
"Come to think of it, Actor Joo Seo-yeon's debut role was Princess Yeonhwa."
"Ah, right, right. I, I thought of that too."
"If the Princess Yeonhwa I saw back then had grown up... she would look exactly like this."
Princess Yeonhwa.
The child actress from what was once the national drama
She made the Republic of Korea buzz with acting that couldn't be considered child acting, and then was the mysterious girl who went into hiding for 10 years.
At the sight of that girl seemingly having returned... they could only look at the photo with longing eyes.
***
10 AM.
The department store opened, and people waiting for Viol's pop-up began to line up and enter.
YouTubers, or famous celebrities on Instagram.
They each took pictures of the photos attached to the exterior wall of the department store and chattered, and it was natural for those stories to spread on the internet.
In particular, Hong Ye-rin, famous as a luxury reviewer, had her broadcast on and was talking lively.
"Wow, Jung-woo oppa!! He's really so cool. Sob sob sob. I really just want to get his autograph once."
- Me too ㅠㅠㅠ
- So cute ㅠㅠㅠㅠㅠㅠㅠ
- There are a lot of people at the department store today. Did Viol have this much brand power?
- There were several controversies recently, but since it's scarce, a lot of people look for it
YW9peUx5cktZYXhyU2hzY1VsMkQ0YzQvVDlNSFQzaE1RMURBN0JOZGJwRzRjdkNuVFQzdTFpOEkzQ0ZtS1FVZQ
- But who is the person next to Park Jung-woo in the photo?
At the viewer's words, Ye-rin looked at Park Jung-woo's photo again.
She was so focused on Park Jung-woo that she hadn't noticed, but the woman next to him was also beautiful enough to purify one's eyes.
"Y-yeah? Who is it? She doesn't seem like just a regular model..."
- What do you mean regular model. That's just Joo Seo-yeon.
- ㅋㅋㅋㅋ?
- Joo Seo-yeon? That Bear Rider???
- What on earth are you talking about...
- Nah honestly that's not Joo Seo-yeon ㅋㅋㅋㅋ
Since Hong Ye-rin was a female luxury reviewer, the chat was mostly female.
So most of them were more interested in Park Jung-woo, but as the model standing next to him was mentioned, their attention gradually began to shift.
- It is Joo Seo-yeon though????
- Huh??
- Seems like it's real???
When Ye-rin went a little closer to look, it was definitely Joo Seo-yeon.
Although the impression was completely different.
"Ah, I, I also really like Actor Joo Seo-yeon? But, wow. This is really wow. Honestly, I couldn't tell."
- ㅋㅋㅋㅋ I agree!!!
- Seo-yeon unnie lacks a lot of cuteness... but putting that aside... doesn't the vibe feel completely different???
- How did our bear-riding kid end up like this
"Recently, I've seen so many of those bear-riding videos and edits. Honestly, I was a bit worried that the actress was only taking on such a light image... But, that's why I couldn't recognize her at all."
It was Ye-rin's sincere truth.
She actually likes Seo-yeon.
First, the genius child actress who returned after 10 years.
The power she showed as an actress this year was enough to be considered the best of the year.
"Because the image is completely different."
It wasn't just the goofy image she showed on variety shows.
The atmosphere.
The atmosphere that actress Joo Seo-yeon had was completely different.
Seo-yeon's impression on TV and variety shows had a strong cool image, separate from her hyperactive behavior.
Her eyes were fierce, giving off a feeling that it was hard to approach her.
But, in this photo, there was no such feeling at all.
She just looked like a woman with a gentle disposition.
- I'm a mom in my 30s... Seo-yeon originally came out as Princess Yeonhwa when she was young, and it's exactly that look
- Princess Yeonhwa, isn't that a drama from 10 years ago??
- The title is The Sun and the Moon
- Ah ㅋㅋㅋ That's what my mom and dad like ㅋㅋㅋ
- Honestly it was unfamiliar at first... but the more I look at it, isn't this side actually the original? It suits her so well??
"Right, right. It really suits her so well."
She was in her mid-twenties.
The Sun and the Moon was a drama that aired when she was in middle school.
"I used to talk about it with my friends every night self-study session."
At that time, they couldn't skip night self-study, so they always stayed behind and chatted with their friends.
The dramas that aired at the time always came up as the topic of conversation, and since The Sun and the Moon was the hottest drama at the time, it was always mentioned.
"When I talked with my friends back then, I sometimes said this."
Maybe it's because the clothing concept for this Viol is hanbok.
Being lively was always her concept, but today was a little different.
She just quietly looked at the photo, immersed in memories.
"I said it would have been even better if the child actor who played Yoon Seo-il and the child actor who played Princess Yeonhwa had grown up and filmed it."
She knew it was nonsense.
But that was how impressive the acting shown by the two child actors was.
The first impression of a drama is determined by the first 3 episodes.
Those 3 episodes.
The acting up to the 3rd episode, which depicted the process until Princess Yeonhwa left.
The sight of the two exchanging greetings in the sunset still comes to mind when she closes her eyes.
The photo right now was like that.
The sight of the two men and women standing with their backs to the sunset.
Did they aim for this?
To the point where she thought so.
"I miss it."
Hong Ye-rin murmured such words and stared at the photo.
And, just like her words.
The footsteps of the people heading to the department store stopped here and there as they saw the appearance of the two.
Immersed in the nostalgia of 10 years ago.
***
"Chairman. What do you think of this?"
Cho Seok-hwan, the chairman of the New Like Group who came to work in the morning, checked the video his secretary showed him.
It was a scene of people crowded in the Yeouido department store operated by New Like.
"There are quite a lot of people today. Come to think of it, wasn't today Viol's pop-up?"
"Yes. But the response is much better than expected. Especially..."
The secretary skipped the video and showed a few photos taken.
"The advertisement hanging on the department store wall is especially receiving high praise."
"The advertisement hanging on the wall of the department store... Hooh."
Cho Seok-hwan stroked his chin.
He didn't expect to see her here.
"Since when did Actor Joo Seo-yeon become Viol's advertising model?"
"She didn't become an advertising model. I heard the model who was scheduled to shoot with Actor Park Jung-woo dropped out, and she filled the spot as a substitute."
"...As a substitute?"
Using an actress of Joo Seo-yeon's caliber as a substitute was a remarkable thing in its own right.
Was it because Seo-yeon's schedule happened to be empty? Or... was she just bored?
"But, the response is good. Among the reviews for Viol's new products today, there isn't a single one that doesn't mention that photo."
"To that extent? Actor Joo Seo-yeon definitely came out well, but..."
"I suppose it's probably because of the influence of The Sun and the Moon. Princess Yeonhwa is mentioned frequently."
Cho Seok-hwan looked at the photo again.
Seo-yeon's appearance with Park Jung-woo definitely had something that brought back memories.
He didn't watch
That was because, at the time, Cho Seok-hwan couldn't overcome his wife's death, so he rarely watched movies or dramas.
"...Come to think of it, it seems GH Group is trying to make something plausible with Actor Joo Seo-yeon."
Was it called
It feels like they're going to push it properly, even trying to cast famous foreign actors.
I don't know how much that will work, but...
"It wouldn't be bad for us to try something too."
"Yes?"
"There's a novel my daughter was reading recently. It was a modern novel... and it looks perfect to use in this situation."
Cho Seok-hwan stood up from his seat.
Joo Seo-yeon is currently a trending actress.
GH Group knows that too, and they're probably trying to use her as much as possible while she has power.
From what I've found out, one of their directors seems to have a close connection with Actor Joo Seo-yeon's family.
"Shouldn't we also get some benefit from my daughter's friend?"
"Miss Seo-hee will be angry..."
"Being hated by your daughter is a very natural thing for a father. Look at Actor Joo Seo-yeon's father."
He recalled Actor Joo Seo-yeon's father who appeared in
'Wasn't that the right thing to do?'
Such a thought crossed his mind, but it was definitely not something to say in front of the chairman, so the secretary quietly bowed his head.
"Personally, I think it's a good idea, but it might be good to wait and see the reaction until tomorrow before deciding."
"Tomorrow? Why?"
"Because they said they will release the making video of this advertisement on Viol's official YouTube at midnight today."
At the secretary's words, Cho Seok-hwan let out a hollow laugh.
"They sharpened their knives well."
"The atmosphere during the commercial shoot must have been that good."
"Then there's even less need to wait until then."
Rather, if they waited until then, they could suffer a loss.
This is a fight won by those with fast feet.
Right now, only a few photos are circulating on the internet.
It's the point where the words chattered by Instagrammers or YouTubers are spreading to communities.
It's still close to a quiet wave.
However, if Viol officially releases the making video, the impact will be completely different.
When that happens, a group of people will definitely reach out to catch 'the image shown by Viol this time.'
Having suffered a bitter experience of giving GH the upper hand once, they couldn't let it happen again this time.
"According to Seo-hee, Actor Joo Seo-yeon's schedule for next year only has one movie."
"Isn't there Mine?"
"That will finish filming by the end of the year. I know the director who's directing this Mine, and he's a man with very fast filming speed."
"I, is that so."
Cho Seok-hwan stood up from his seat.
Then, grabbing the doorknob of the chairman's office, he smiled confidently at the secretary.
"Let's take Actor Joo Seo-yeon's next year for ourselves."
Saying that, he walked out of the chairman's office.
And, that evening.
At midnight, the making video for this Viol was released.
And, the result.
[Viol
[Views : 2,000,431]
In Korea, Viol's main page exploded, and visitors began to rush in.